Logo
Instagram YouTube LinkedIn

Legacy Giving in Canada

 

2025 RESEARCH ON CHARITABLE BEQUESTS, GIFTS IN WILLS, AND ESTATE PLANNING TRENDS

Legacy giving is on the rise in Canada. Since launching the Will Power campaign in 2020, we've seen real momentum - more people giving in new ways, and more charities and advisors stepping up to support them. 

 

This report offers a renewed look at how attitudes toward estate planning and charitable giving are evolving, with a stronger focus on reflecting Canada's diversity.

Upload your portrait

What You’ll Learn

Image

Inside, you’ll discover:

 

  • Legacy giving has doubled
  • Younger Canadians are leading the charge
  • Canadians who engage in estate planning are more than twice as likely to include a charitable gift in their Will
  • Those who haven't acted aren't opposed - they're just stuck in the decision-making phase
  • Black, South Asian, Asian, and immigrant Canadians all show higher-than-average interest in legacy giving

 

Instagram YouTube LinkedIn

Register now to download the report

© 2026 by CAGP Foundation

Image